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Marketing Management

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Sources list for MARKETING MANAGEMENT:

Lancioni, R. A. Smith, M. F. and Schape, H. J. (2003b) Strategic Internet application trends in supply chain management. Industrial Marketing Management, 32 (2) 2003.
The Internet and Supply Chain Management

Nagel, T., Cressman, G. (2002, Nov/Dec). Don't just set prices, manage them. Marketing Management, 11, 29-33
Aggressive Pricing

Seideman, T. (1994), `Who Need Managers?' The Journal Of Sales and Marketing Management, Volume 15, Number 2
Personal Selling

Cunningham, William A., Glisson, L.Milton., Harris, James R., Lorenzo-Aiss, Janet Di. (1996). `Airline industry strategic alliances: marketing and policy implications'. International Journal of Physical Distribution & Logistics Management Vol 26 No 3: 26-
The Airline Industry and British Airways

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

 

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